RECEIPT #BRIAN-
APR 21, 2024
PREDICTION BY
Brian Wieser“Within this growth, Wieser highlights ‘commerce media’ … and social commerce as leading segments. ... In addition to ‘commerce media,’ Wieser noted that social media is capturing a significant share of advertising budgets, likely due to the rapid growth of social commerce.”
FOLLOW-UP
Wieser's qualitative prediction that commerce media and social commerce would be leading segments and capture a significant share of advertising budgets has been strongly supported by subsequent data and commentary. Retail/commerce media and social platforms have shown outsized growth and are confirmed as major contributors to overall ad growth.
ORIGINAL SOURCE
Forbes